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Search Engine Land: News About Search Engines & Search Marketing
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SearchCap: The Day In Search, July 24, 2008
Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.
From Search Engine Land:
- Video As A
Search Marketing Tool For SMBs
Video is becoming an important part of local search marketing campaigns,
and this week's SMX Local Mobile conference features speaking talking
about how small and medium businesses can use video to be more effective
with their online marketing. Video solutions providers to these panels are
Jared Simon, VP of Business...
- C'mon
Microsoft -- Say You're In Search Because You Love It, Not Want To Earn
From It
Sigh. Reading Stephen Ballmer's latest "rally the troops" memo over yet
another Microsoft reorganization, I just want to scream at the man and the
company in general that they'll never win at search if they don't get it
through their heads that it's not about selling ads but serving...
- The Inmates
Are Running The Search Engine Asylum
For search engine marketers and clients to communicate effectively, they
must utilize a shared, common vocabulary. Some search engine marketing
terms and concepts are easy to explain, such as query terms, commonly
referred to as keywords or keyword phrases. And some concepts require a
little more clarification. For example,...
- The Day
After: Looking At How Well Knol Pages Rank On Google
We've been assured that just because content sits on Google's Knol site,
it won't gain any ranking authority from being part of the Knol domain.
OK, so a day after Knol has launched, how's that holding up? I found 1/3
of the pages listed on the Knol home page...
- Microsoft
Live Search Coming To Facebook
When Microsoft made its investment in Facebook I always had thought that
Live Search would come to the site, together with search monetization.
Later it appeared that search wasn't part of the deal. Facebook's
competitors all have web search, including Google's much publicized deal
with MySpace. Well today Microsoft announced...
- Live
Blogging Yahoo SMX Local-Mobile Keynote
I live blogged the Yahoo keynote so forgive the grammatical errors and
typos. Frazier Miller: Rise of the Local Web, A Perfect Storm. Miller gave
an engaging keynote that covered both online and mobile, user demand and
advertising. Miller defined local in terms of four Yahoo properties:
Search, Yahoo Local,...
- Google's
Blogger Makes Up 2% Of All Malware Hosts
Blogspot.com cited as the No. 1 host for malware from News.com reports
Google's Blogger accounts "for nearly 2 percent of all malware hosts."
Sophos, an antivirus vendor, published a report showing the state of
malware injections and attacks throughout the web. Specifically, hackers
can set up "malicious blogs" on the...
- Yahoo
Acquistion Architect Johnson Departs Microsoft
Kevin Johnson, who was arguably the primary architect of the now
apparently failed Yahoo acquisition, is leaving Microsoft to run Juniper
Networks. Simultaneously the company is reorganizing the division that
Johnson ran ("Platform Services") into two: Windows and Windows Live +
Online Services. Here's the official Microsoft announcement from
yesterday....
- Yahoo Takes
One More Step Away From Competing In Paid Search
I reported earlier that Yahoo wasn't allowing new advertisers join the
Yahoo Ambassador program, but it seems much worse then that. I reported at
the Search Engine Roundtable and we have reports at PPC Hero that Yahoo is
closing down the whole program as of September 30th. Yahoo sent their...
- A Visual
Dictionary For The Web
One of the most popular vertical search features on the web is image
search index. What’s really remarkable, however, is how little has changed
in the core technology approach to the indexing of multimedia over the
last decade. When I was the head of product at FAST back in...
- Last Call
For SMX London Session Ideas
I'm in the process of finalizing the agenda for our SMX London conference,
which will be posted in early August. If you've got a unique, compelling
idea for a session you think we should consider for the conference, I'd
like to hear about it. And don't delay—tomorrow is the last...
Search News From Around The Web:
Applications & Portal Features
Business Issues
Link Building
Local, Maps & Mobile
Paid Search & Contextual
Searching
SEM Industry
SEO & SEM
-
Big Brand Understands SEO, DerekChew.com
- Can You Be
Penalized in Search Engines For Broken Web Links?, Search Engine
Roundtable
- Get
your search fix with two videos, Matt Cutts
- Google
Sitemaps URLs Have "High Response Time" Message, Search Engine
Roundtable
- Is
Microsoft Not Serious About Webmasters?, Search Engine Roundtable
- MSN Live
Sending Odd Referrals -- QBHP -- to Websites, Search Engine Roundtable
-
Optimizing for Multiple Word Order Search Phrases, SEOmoz
-
SEO "key" to image-based marketing, Digital Response Media
-
Seven Building Blocks of a Destination Website: #3 Website Design,
Search Engine Guide
-
Source Ordered Content: SEO Benefits (and Drawbacks?), Search Engine
Journal
-
How to Combat Complaints Sites in Google : Open Discussion, Search
Engine Journal
Social Media
Video, Music & Image Search
Other Items
Recent Hot Items From Sphinn, Our
Social News Sharing Site:
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The Inmates Are Running The Search Engine Asylum
 For
search engine marketers and clients to communicate effectively, they must
utilize a shared, common vocabulary. Some search engine marketing terms and
concepts are easy to explain, such as query terms, commonly referred to as
keywords or keyword phrases.
And some concepts require a little more clarification. For example, it
might take me weeks or months to undo the preconceived notion that PageRank
(PR) is a number between 1 and 10, because so many amateur search engine
marketers base their link-building services on the Google Toolbar feature.
Unfortunately, one of the reasons we search professionals have difficulty
establishing and using a common vocabulary lies with the search engines
themselves. If a representative from Yahoo or Google uses a term and shows
supporting documentation on the search engine's site, their words are as
good as gold. In the meantime, I sit there with a furrowed, brow, clenched
teeth, and an eye roll that I could only learn from a teenager, and think, "Greeeeaaaat…here
is another search engine hype thing for me to deal with."
Click to continue reading...
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The Day After: Looking At How Well Knol Pages Rank On Google
We've been
assured that just because content sits on Google's Knol site, it won't
gain any ranking authority from being part of the Knol domain. OK, so a day
after Knol has launched, how's that holding up? I found 1/3 of the pages
listed on the Knol home page that I tested ranked in the top results. I came
away feeling that being on Knol does indeed give pages an advantage they
might not get if they'd been hosted on some other brand new web site.
Click to continue reading...
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